Modeling and films
Kaif began her modeling career in Hawaii at the age of fourteen; her first assignment was for a jewelry campaign. She continued modeling in London under a contract with the Models 1 Agency and did campaigns for houses such as La Senza and Arcadius, and even walked on the London Fashion Week.
Kaif's modeling work led to her discovery by London-based filmmaker Kaizad Gustad, who gave her a part in his film
Boom (2003). The film, which starred Amitabh Bachchan and Gulshan Grover, failed to make an impact, and was a commercial as well as critical failure. Noted film critic Taran Adarsh criticised Kaif's performance, calling her "pure teakwood."She then moved to Mumbai and was offered a number of modeling assignments, but filmmakers were hesitant to cast Kaif due to her poor command in Hindi.
Stage performances and endorsements films
Kaif performing at Screen Awards
In 2008, Kaif took part in
Temptation Reloaded 2008, a series of concerts showcased across several different countries. The show, which also featured Arjun Rampal, Kareena Kapoor, Shah Rukh Khan, Ganesh Hegde, Javed Ali and Anusha Dandekar, took place at the Ahoy Rotterdam venue in Rotterdam, Netherlands.
Several months later, she again joined Rampal, Kapoor and Khan to perform for 15,000 spectators at Dubai's Festival City Arena.In 2009, Kaif performed at the closing ceremony of the second edition of Indian Premier League alongside international rapper Akon at The Wanderers Cricket Stadium in Johannesburg.
She also performed at many awards, Police Show events, concerts and
also a performance at Temptations Reloaded concert with Shah Rukh Khan,
Ali Zafar and Preity Zinta in Muscat in 2013. Katrina performed at the
opening ceremony of the 6th edition of the IPL in April, 2013.
Kaif has a number of endorsements and in this respect she is one of the highest paid Bollywood actresses.In 2002, she Kaif was chosen as Coca-Cola's brand ambassador in Tamil Nadu along with Tamil leading actor Vijay. The Coca-Cola advertisement was popular in Tamil Nadu, with Katrina Kaif and Vijay dancing to a Tamil song called "Gullu Gullu". She has also worked for several skin products companies, particularly Veet, as well as several multi-national brands, such as Panasonic.Kaif is also the brand ambassador of the national airline of the United Arab Emirates – Etihad Airways.
As of 2013, she is brand ambassador of 17 brands - Lux, Veet, Yardley
London, Panasonic, Nakshatra Diamonds, Slice, Relaxo Footwear, Berger
Paints, Sony Mobiles, Etihad Airways, Olay, Choc On, Pantene,
Doublemint, Titan Raga, Uniball Pens and Rhymeskool. She had a Barbie
doll named after her and had endorsed various other brands like Airtel,
Alokozay Tea, Dyna, Godrej, Lakme, Spice Telecom, 7 Heaven, Bramha Sun
City, Diamond Hut, Durian, Fevicol, Silk n Shine, Kodak, Laxmipati
Sarees, Old Admiral Brandy, L'Oreal, Provogue, Rage Knitwear, Rivaa
Fashions, SD Loungewear, Seagrams Royal Stag, Sansung Plano, Seasons
Store and The Watch House during her modeling days and also during her
initial days in Bollywood.
